Top 5 Video Marketing Trends Small Businesses Should Use in 2025
Introduction
Video marketing is no longer optional—it’s essential. In 2025, small businesses that leverage video marketing trends will have a significant advantage in capturing attention, engaging audiences, and driving sales. Consumers are watching more video content than ever, and platforms like Instagram, YouTube, and TikTok are prioritizing video in their algorithms.
If you're a small business owner in Elkhart, Indiana or anywhere else looking for video marketing ideas, you need to stay ahead of the trends. In this blog, we’ll break down the top five video marketing trends for small businesses in 2025, along with actionable tips on how to use them to grow your brand.
1. Short-Form Video Will Dominate
Why It Matters
Short-form videos (typically under 60 seconds) have taken over social media. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made bite-sized content the most engaging form of video marketing. Attention spans are getting shorter, and small businesses need to adapt to keep up with consumer behavior.
How Small Businesses Can Use Short-Form Video
Showcase Your Products or Services – Create quick demos or before-and-after transformations.
Behind-the-Scenes Content – Share how your business operates, highlight staff, or show production processes.
Customer Testimonials – Short, real stories from happy customers boost credibility.
Time-Lapse Videos – Perfect for home improvement, food service, beauty, and creative industries.
Video Business Cards - Show everyone the face of your business, what it stands for, what you offer people and how you can help.
Example for Local Businesses
A restaurant in Elkhart, Indiana could create quick recipe clips, behind-the-scenes kitchen footage, or customer reactions to new menu items. A real estate agent could showcase “Just Listed” properties in 15-second walkthroughs to grab attention instantly.
2. Live Video Builds Authentic Engagement
Why It Matters
Live video is one of the best ways to build trust and engage with audiences in real-time. Viewers spend 3x more time watching live videos than pre-recorded ones, and platforms like Facebook, Instagram, and YouTube push live content higher in feeds.
How Small Businesses Can Use Live Video
Q&A Sessions – Answer customer questions live to build credibility.
Product Launches – Announce new products or services directly to your audience.
Live Tutorials & Demos – Show how your product works with real-time interaction.
Behind-the-Scenes Events – Take followers behind the curtain of your business operations.
Customer Spotlights – Interview satisfied customers to share their experiences.
Example for Local Businesses
A boutique in Mishawaka can host a live try-on session where customers can ask questions about sizing, fit, and style. A landscaping company in Elkhart could go live during a project, showing progress and answering landscaping tips in real time.
3. Storytelling Will Drive Engagement
Why It Matters
Consumers connect with stories, not sales pitches. In 2025, small businesses need to craft emotion-driven video content that resonates with their audience. Video storytelling helps businesses stand out in a crowded marketplace.
How Small Businesses Can Use Storytelling in Video
Founder’s Story – Share why you started your business and your mission.
Customer Journeys – Highlight real-life customer experiences with your brand.
Employee Spotlights – Show the people behind your business to create a human connection.
Day in the Life – Give audiences a glimpse of what it’s like to run your business.
Transformation Videos – Show progress over time (great for industries like home improvement, fitness, and beauty).
Example for Local Businesses
A coffee shop in Elkhart can create a video about how they source their beans and the love that goes into every cup. A fitness coach in South Bend could showcase a client’s 6-month transformation journey with side-by-side progress clips.
4. AI-Generated & Personalized Video Content
Why It Matters
AI is revolutionizing video marketing for small businesses. Tools like ChatGPT for scripts, Canva for animations, and AI-generated voiceovers make video creation easier and more cost-effective. AI also allows businesses to personalize content for different customer segments.
How Small Businesses Can Use AI Video Tools
Create Personalized Videos – AI can generate videos with a customer’s name or past purchase history.
Automate Video Editing – Tools like Descript and Pictory allow businesses to create polished videos with minimal effort.
Generate Video Captions & Transcripts – Improve accessibility and SEO by using AI-generated subtitles.
Chatbots in Video – Interactive AI video chatbots can enhance customer engagement.
Example for Local Businesses
A real estate agent in Mishawaka can use AI tools to personalize property video tours for clients. An e-commerce business in South Bend could send personalized thank-you videos after a purchase.
5. Interactive & Shoppable Video Content
Why It Matters
Shoppable video content is changing how people buy online. Platforms like Instagram, Facebook, and YouTube now allow users to click and purchase directly from videos, making video content a direct sales tool rather than just an engagement strategy.
How Small Businesses Can Use Shoppable Video
Tag Products in Videos – Link directly to your e-commerce store.
Create Interactive Polls & Quizzes – Engage your audience with questions about their preferences.
Offer Limited-Time Discounts in Video – Encourage immediate purchases.
Use QR Codes in Videos – Link to exclusive deals or event registrations.
Example for Local Businesses
A local boutique in Elkhart can tag clothing items in Instagram Reels so viewers can shop instantly. A brewery in South Bend could offer QR codes in promo videos that lead to discounts on new beer releases.
Final Thoughts: How to Use These Trends for Your Business
In 2025, video marketing trends for small businesses are all about short-form content, live engagement, storytelling, AI-powered personalization, and interactive videos. The businesses that adapt early will have the advantage.
💡 Take Action Now:
✅ Start by experimenting with short-form videos on Instagram Reels, TikTok, and YouTube Shorts.
✅ Go live at least once a month to connect with your audience in real time.
✅ Incorporate storytelling to create deeper connections with your customers.
✅ Use AI tools to simplify video production and personalization.
✅ Make videos shoppable to drive direct sales.
Not sure where to start? Everest Creative Agency specializes in video production for small businesses in Elkhart, Mishawaka, and South Bend. Let’s bring your brand to life with professional, high-impact video content.
📩 Contact us today to discuss your video marketing strategy for 2025!
